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On Set: Commercial Cinematography Series – Trane Part 1 – Pre-Production

5 out of 5 based on 5 customer ratings
(5 customer reviews)

$19.99

Product Description

If you are an Inner Circle member, please contact shelly@hurlbutvisuals.com before purchasing for a special discount.

Contains over 13 minutes of extensive video content and analysis.

You will learn:

  • Breaking down the step-by-step process of concept to execution for a commercial.
  • The steps as a cinematographer in commercial pre-production.
  • The importance of stepping into the director’s vision with the treatment provided.
  • How to take what the director has given you to start creating your look.
  • Understanding the boards from the director’s perspective.
  • Learning how to communicate with the director to create a plan of execution.
  • Knowing when you will put in time for free and how that translates to the overall job.
  • Breaking down the process of conceptualizing in advance.
  • How to manage expectations and plan shoot logistics as a cinematographer.
  • Planning multiple shots over the course of one shoot block.
  • How to work with the rest of the team and getting them up to speed with the game plan.

The Trane Commercials are considered to be some of the more electrifying spots created in the last decade. With digital capturing technology advancing and becoming smaller in size, it was easy to see that the Canon 5D MKII & MKIII were the right cameras to capture the high-octane stunts performed for the final product.

In this installment of the “On Set Series,” Shane Hurlbut, ASC takes you through his thought process when first getting pitched the project and what he had to do to make it logistically feasible. You will get a firsthand glimpse from a cinematographer’s viewpoint into the process of managing 4 different spots in one shoot block and how you need to communicate early on with your director in the pre-production process so you can take on commercial shoots with confidence!


Released: 10/13/17

Shane’s Inner Circle members through 12/13/17 received this content as part of their membership.

Join now and never miss an article like this!

5 reviews for On Set: Commercial Cinematography Series – Trane Part 1 – Pre-Production

  1. 5 out of 5

    (verified owner):

    AMAZING! I always wrote down my image ideas in sequence and detail, but this shows me the playbook (I’ve never seen a director’s treatment and how it’s all integrated with storyboard, script, marketing push). So yes. I’m incredibly grateful for the detail shared! Your advise on pre-production planning is also noted. Showing to my son who just landed a full-time agency job. Guaranteed he’ll benefit from this article. Thanks as always

  2. 5 out of 5

    (verified owner):

    Shane, i love this videos! Thank youuu

  3. 5 out of 5

    (verified owner):

    This is such a great post. I love all the detail and insight. Keep up the good work.

  4. 5 out of 5

    (verified owner):

    This is such a great post. Seeing this type of treatment is extremely helpful in learning how to pitch and fund larger projects.

  5. 5 out of 5

    (verified owner):

    This is pure gold Shane. Thanks for letting us take a peek behind the pros curtain. Very informative, especially the treatment.

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