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Not everything needs to be cinematic – right? Sometimes you might want that video game like quality of Call of Duty? Shane Hurlbut, ASC and veteran director, McG, embark on a journey to capture a first-person perspective commercial for “Mountain Dew Game Fuel MW3”. Shane et crew pull out the doggicam rig, strap in Canon EOS 5D and hit the set. Did I forget to tell you that the whole 8 hours it was Shane in the Doggicam? Learn what it’s like to manage a high octane production and think through the perspective of the audience.