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Commercial Directing Bundle

5 out of 5 based on 2 customer ratings
(2 customer reviews)


Out of stock

Product Description

If you are an Inner Circle member please contact shelly@hurlbutvisuals.com before purchasing for a special discount.

In this bundle, you will receive:

Commercial Directing: From Concept to Creation

You will learn:

  • How to write a Director’s treatment to land jobs
  • How to navigate agency and client politics
  • How to pitch your ideas so that you get them sold
  • How to prep your production schedule
  • How to work through casting decisions
  • How to communicate your vision to your Director of Photography
  • How to tailor storyboards that get the message and concepts across to all
  • How to build your schedule and prioritize your storyboards

Commercial Directing: Achieving the Director’s Vision

You will learn:

  • How to breakdown storyboards
  • How to use spreadsheets to create camera specific shooting schedules
  • How to organize your team to be elusive, quick, and in-sync
  • How to use DSLRs and GoPro to achieve a cinematic look
  • How to customize and rig your GoPro
  • How to immerse your audience with unique camera angles inside and outside of the car

Also includes: The Director’s Treatment, Commercial Script, Production Schedule, Aerial Shooting Maps, Storyboards, Behind-The-Scenes Stills, Rigging Examples, Cheerios Spot, and Exclusive Behind-The-Scenes. (Downloadable: Agency Boards, Script, Treatment, Camera Package, Light & Grip List, Production Schedule, Roadmap)

Step onto the fast-paced production that is the Cheerios Protein Spot.  Xander™ takes you through his creative process in pre-production, from writing your treatment, to pitching your concept, making casting decisions, creating storyboards and working alongside Shane Hurlbut, ASC.

You’ll see his vision brought to life on the day of the shoot and how he works with the agency navigating client politics while forging ahead and keeping the team on schedule. These lessons are insider information for you to deconstruct and make them your own.

Then, you’ll virtually step onto this high-octane production, from conception to execution. You’ll get a first-hand guide to “why” they employed three Canon C500s, ten hacked GoPros, a Canon 1DC, and three Canon 5D Mk IIIs so that you can apply these professional techniques to your own directing and filmmaking.

With all of this, you can start to understand and exploit the best aspect of each camera in your arsenal giving you the confidence to achieve your director’s vision.


Music via Musicbed: Dead Times – “Exhale”

All videos were edited on HP Z840 workstations using HP Z24x DreamColor monitors.

2 reviews for Commercial Directing Bundle

  1. 5 out of 5


    Great work on this, Shane! Thanks for sharing your experience.

  2. 5 out of 5


    Stunning to see the actual amount of work done from pre pro to final product. And all for just 30 seconds. Btw I do remember the spot well. Always wondered if the kid was an actor. And I see he was not. Makes it even more interesting to watch this unfold.

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