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Commercial Directing: Achieving the Director’s Vision

5 out of 5 based on 2 customer ratings
(2 customer reviews)


Out of stock

Product Description

If you are an Inner Circle member please contact anne@hurlbutvisuals.com before purchasing for a special discount.

Contains the Production Schedule, Storyboards, Aerial Shooting Maps, Behind-The-Scene Stills, Rigging Examples, Cheerios Spot, and Exclusive Behind-The-Scenes. (Downloadable: Camera Package, Light & Grip List, Production Schedule, Roadmap)

You will learn:

  • How to breakdown storyboards
  • How to use spreadsheets to create camera specific shooting schedules
  • How to organize your team to be elusive, quick, and in-sync
  • How to use DSLRs and GoPro to achieve a cinematic look
  • How to customize and rig your GoPro
  • How to immerse your audience with unique camera angles inside and outside of the car

It’s one thing to have 10-15 setups in one day, but 30? Shane Hurlbut, ASC takes you through the final steps to the execution of the Cheerios Protein spot. You’ll get a first-hand look at “why” he employed three Canon C500s, ten hacked GoPros, a Canon 1DC and three Canon 5D Mk IIIs. When time is on the line, there is nothing more important than being in-sync with your crew and having a plan of attack.

With all of this, you can start to understand and exploit the best aspect of each camera in your arsenal giving you the confidence to achieve your director’s vision.

Get Part 1: Commercial Directing: From Concept to Creation

Get both and save: Commercial Directing Bundle

This content included in:

Advanced Commercial Directing Bundle

Buy the bundle and save!

2 reviews for Commercial Directing: Achieving the Director’s Vision

  1. 5 out of 5


    I actually saw this commercial on TV a couple weeks ago and was proud to say, I was trained by the guy that shot it.

  2. 5 out of 5


    I just wanted to add a heartfelt thank you here to you Shane. A week or so after you posted your cheerios spot part two I was called by an Agency director who wanted to discuss a series of TVCs. Great. But this is the make or break part of this job.

    I read through his spec and scripts and then read through your approach to cementing the cheerios spot. I borrowed some ideas and kept the enthusiasm up – you may say I stole your whole approach. Put together a document for them and sent it off.

    I’ve just been advised the job is mine. 7 tvc spots to shoot for an Agency I’ve never worked with before. So thank you Shane for letting me have access to you to help make me more successful. I sincerely appreciate it.

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