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Commercial Directing: From Concept to Creation

5 out of 5 based on 4 customer ratings
(4 customer reviews)


Out of stock

Product Description

If you are an Inner Circle member please contact shelly@hurlbutvisuals.com before purchasing for a special discount.

Contains the Director’s Treatment, Commercial Script, Production Schedule, Storyboards, Cheerios Spot, and the Cheerios BTS Spot. (Downloadable: Agency Boards, Script, Treatment)

You will learn:

  • How to write a Director’s treatment to land jobs
  • How to navigate agency and client politics
  • How to pitch your ideas so that you get them sold
  • How to prep your production schedule
  • How to work through casting decisions
  • How to communicate your vision to your Director of Photography
  • How to tailor storyboards that get the message and concepts across to all
  • How to build your schedule and prioritize your storyboards

Get inside the head of one of the most successful commercial directors today.  Xander™ takes you through his creative process in pre-production, from writing your treatment, to pitching your concept, making casting decisions, and creating storyboards.

You’ll see his vision brought to life on the day of the shoot and how he works with the agency navigating client politics while forging ahead and keeping the team on schedule. These lessons are insider information for you to deconstruct and make them your own.

Music via Musicbed: Dead Times – “Exhale”

All videos were edited on HP Z840 workstations using HP Z24x DreamColor monitors.

Get Part 2: Commercial Directing: Achieving the Director’s Vision

Get both and save: Commercial Directing Bundle

This content included in:

Advanced Commercial Directing Bundle

Buy the bundle and save!

4 reviews for Commercial Directing: From Concept to Creation

  1. 5 out of 5


    This Cheerios post was worth the price of an entire year of monthly subscription to the Inner Circle.

  2. 5 out of 5


    I love that commercial. The concept is excellent and the execution is top notch!

  3. 5 out of 5


    Shane you are outstanding. These real world examples are gift. Thank you.

  4. 5 out of 5


    Excellent post Shane. Loved reading Xander’s treatment and thoughts. Always great to see how others create.

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