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Contains over 80 minutes of extensive video content and analysis.
This bundle also includes:
You will learn:
The commercial world is quick, cut throat, and ever-evolving with the massive amount of content this industry needs annually. With more and more companies wanting to be seen on TV, in internet ads, and in social media platforms, agencies and production companies are working around the clock and faster than ever to keep up with demands. As a director, it can be a whirlwind from conception to execution.
In this bundle, Shane Hurlbut, ASC discusses one of his highly regarded directorial projects in the commercial side of things. In 2012, he embarked with Case IH on making a national spot for what they do in agriculture and how they are a pivotal tool for the world around us. Over the course of four videos, he breaks down the early discussions with agencies, creating a treatment, navigating pre-production, and how to execute your vision in production. This is a thorough step-by-step analysis of everything you will need to consider as a director wanting to enter into commercial production and the various hurdles you’ll have to face and how you can get around them. This will give you the foundation you need to execute your vision and to create the commercial that you want to make.