By Michael Svitak, Elite Team Cinematographer
In the minds of many, there are basically two legitimate camera cart systems—Yager and Backstage.
Well, make room for the third… Inovativ.
Recently, I shot a promo for HBO’s enthralling television series “Game of Thrones” and had the opportunity to put the Inovativ Echo cart through its paces in a real set environment on 3rd Street Promenade in Santa Monica, CA.
This might not be the most important feature of this cart, but I can’t tell you how many pairs of sunglasses that have been scratched or smashed sitting on top of a camera cart. The Inovativ cart has a handy drawer where you can stash your personal items safely out of the way of the equipment. Moreover, it locks, so when we are shooting on the crowded open-air mall, I know my items are secure.
And that’s not the only thing that locks! The wheels lock as well. A reliable function here, one that is extremely unreliable in the two other carts mentioned earlier.
The first thing my 1st AC Andrew Laboy did was raise the top shelf of the cart to accommodate large Steadicam cases, which also gave him a better vantage for pulling focus on a 17” monitor.
We needed a cart that was small and nimble for this job. I’m really looking forward to using some of the other Inovativ carts in the future.
The trailer for the documentary that Hurlbut Visuals produced about this forward thinking company called SmallHD, founded by Wes...
The power of the SmallHD DP-7 and why I believe in it so much.
Crane moves can give you scope, geography and the sense of discovery. Understand why you are doing it first,...
Testing the new Gemini 4K RAW Recorder. I am all about keeping things compact and mobile, and the Gemini...
When I started the 5 week Marine’s commercial two months ago, I knew we would be in wide open...
As a cinematographer, movement is an integral part of conveying your creative vision and the storytelling process. Whether subtle...
At first glance with the Canon 5D you notice one thing, the minute you plug a mini HDMI cable...
Watch the "On the Couch" interview Lydia and I did with Nino Leitner at Cinegear.