Hurlblog Interview I: Dr. Scherle Shares the History of Zeiss and Sheds Light on the Future

Hurlbut Visuals is excited to introduce the Hurlbut Visuals Blog Interview Series.  We are all familiar with the gear.  Hurlbut Visuals would like to help you get to know an interesting part of the story behind the companies that provide the gear.

Hurlbut Visuals recently had the opportunity to sit down with Dr. Winfred Scherle, Vice President and General Manager at Carl Zeiss AG Camera Lens Division. Dr. Scherle shares the fascinating history of the company and discusses the future direction of Zeiss lenses.




  1. John Wise 5 years ago

    Love the interview. Insightful and impassioned. I hope to see more industry interviews that delve into the background of innovation, invention, and the leaders who are reshaping our evolving media landscape. It would be nice to see a flurry of interview videos coming out of Cine Gear Expo.

    • Author
      Lydia 5 years ago

      Thanks for the feedback and we are glad you found it interesting. Stay tuned because we are really enjoying the interview series and more are coming soon.

  2. mel haynes 5 years ago

    This is a great interview. I really enjoyed this. Thanks Lydia.


    • Author
      Lydia 5 years ago

      Thanks for the great comment. Stay tuned for future interviews.

  3. John Wynne 5 years ago

    Maybe someone over there knows the answer to this question: does Zeiss have any plans to make EOS mount still lenses with a manual aperture ring?

    • Author
      Lydia 5 years ago

      I will forward your excellent question to Rich Schleuning at Zeiss to help with an accurate answer.

    • Author
      Lydia 5 years ago

      I heard back from Rich Schleuning at Zeiss and here is his response, “We do not plan to offer EF mount SLR lenses with a manual aperture. For photographers and filmmakers who want manual aperture control, they can use our ZF.2 lenses with a 3rd party Nikon-to-Canon lens adapter. “

  4. Oli Kember 5 years ago

    Thank you for getting this together and sharing it. It’s nice that’s it’s not a pitch, just a guy who knows his stuff telling us a little about himself and the company he works for. Very gentle tone to it, interesting to hear him talk his stuff. Thanks.

    • Author
      Lydia 5 years ago

      Thank-you for your support and feedback. That is exactly how we all felt during the shoot. Dr. Scherle is a passionate and very intelligent man.

  5. Philippe Kiener 5 years ago

    Good interview, thanks for starting the blog interview series.

    • Author
      Lydia 5 years ago

      You are welcome. We wanted to hear personal stories within the companies whose gear we love.

  6. Roy Wanguhu 5 years ago

    This is a great interview. As a Carl Zeiss zf lens owner
    glad to hear from the minds that make the lenses.
    Great distinguishable look and also firm build.

    • Author
      Lydia 5 years ago

      Thank-you for your support and kind words. We thought it was fascinating to get to know a person behind the name of a large company.
      Dr. Scherle is very distinguished and extraordinarily competent.

  7. Steve M. 5 years ago

    Very nice! I’m curious if this was shot 1080 put to a 720 timeline or did you stack to 5D’s on top of each other? And of course you used a Zeiss lens didn’t you!?

    • Julien 5 years ago

      Thank you. Shot 1080 24p. 2 5Ds next to each other. And we shot Zeiss ZE.

  8. Molefi Clive Mohale 5 years ago

    Viva Zeiss from South Africa

    • Author
      Lydia 5 years ago

      It is so great to hear from you! We think of you often. As always, thanks for the feedback and support.

  9. John Novotny 5 years ago

    Thanks for posting this, a rare interview from a man behind the scenes at Zeiss.

  10. Author
    Lydia 5 years ago

    You are welcome John. We had an amazing time during the shoot and it was terrific to get to know Dr. Scherle better.

  11. victor ponce 5 years ago

    Thanks for making this great video¡

    • Author
      Lydia 5 years ago

      It was so much fun with our amazing team, director Julien and operator Jose from HV rentals. Dr. Scherle is wise and thoughtful. Zeiss is lucky to have him.

  12. Paul Kim 5 years ago

    I totally recognize Dr Scherle from NAB, I just didn’t realize who I was talking to. I was asking him some tough questions about the future of Zeiss glass and upcoming products, and he tackled all of them in his wise, patient way. Great stuff, I’m jealous of how much he loves his job and company. He’s obviously happy!

    Thanks for doing this, Lydia. The one on Kino Flo is even better. I love how it makes me feel connected to the people behind the industry, helping one see it not just as a business, but a community.

    • Author
      Lydia 5 years ago


      You are so welcome and we are glad you enjoyed it. I completely agree about the community. It is so important to know the people in a corporation making the decisions to personalize it. Stay tuned for Adobe next.

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