Commercials / PSAs

Using Polarizing Filters
Aug 16

Polarizing Filters: Powerful Filmmaking Tools

My cinematography interns and I set out on a mission to showcase the many uses of a polarizing filter.

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New Mexico DOT spot
Jul 20

Mixing Formats: Arri Alexa, Canon 5D and C300 on a New Mexico DOT Spot

I love shooting commercials that make a difference and give back to local communities. Hurlbut Visuals recently collaborated with Vaughn Wedeen Kuhn to lens the next set of Department of Transportation spots for New Mexico.

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Two of the Rosco LitePads were used as a tail light gag in the back of this smashed car
Jun 18

Portable Lighting with the Rosco LitePad Kit

I am always in pursuit of new lighting technology, and this Rosco LitePad kit knocked me out with its size, versatility, color and punch.

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Shooting the action sequences in the Trane AC commercials
Jun 1

It’s Hard to Stop a Trane: Shooting Action Sequences

How we shot the action sequences for a series of Trane AC commercials with extreme heat and a bus crash.

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Shane Hurlbut shooting El Pollo Loco commercial
Mar 28

The Canon C300 on an El Pollo Loco Spot

The current spot was for El Pollo Loco, and the concept was a very action oriented camera, with snap zooms and quick handheld push ins and pull outs. I thought the Canon C300 would be the perfect camera for this job, lightweight and maneuverable.

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Crash cam
Mar 15

Crash Cam: Filmmaking Inside the Box

Let’s look at how the crash cam world has changed because of the Canon 5D. It has replaced the eyemo that used to be a clapper of a 35 or 16mm with bad lenses. It could be blown up, bashed into, driven over, or you could even have a car land right on it.

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Jan 5

13 Power iPhone Apps for Filmmakers

The past 3 years have been a very exciting time to be a filmmaker with the many changes in digital [...]

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Dec 16

Lighting With Home Depot Lights: Part 2

A few weeks ago, I wrote a blog post about my lighting package that looked like an aisle inside

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Dec 7

Infusing First Person POV Into Mountain Dew GAME FUEL MW3

In mid-October, I got a call from McG to see if I was available to do a Mountain [...]

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Oct 20

One Day, 197 Set ups, 12 Shooters & 9 Navy SEALs to bring Jeep COD (Call of Duty) Ride Experience to Life

When I was a kid, I had a fascination with Halloween. Our son, Myles, has inherited this same [...]

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Sep 6

"Sports Authority" with the The Kessler V3 Crane and Revolution Head

When director Peter Odiorne asked me to shoot Sports Authority “Shoe,” the [...]

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Jun 18

One Sunrise: In One Day, One Moment, A Turning Point Captured Across America for Prudential

We employed Technicolor’s Cinestyle on its maiden voyage. This picture style seemed to work well in [...]

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Apr 8

9 5D’s Capture The Power of a Shot on Goal for Yahoo Sports (WORLD CUP) 2010

In May of last year I was hired to shoot a web interactive game for Yahoo sports in the LA Coliseum. The Director Jason Zada…

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Mar 18

AAA Behind the Scenes: Episode One “The Drag Strip”

In January of 2011, I was asked by “The Gentlemen,” Brett Snider and Billy Federighi, a very creative and humorous, directing at Bandito Brothers, to shoot a series [...]

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2742-marines
Jan 17

Marines: Where’s the 5D Contest II, “For Us All”

This 60: commercial was filmed over 5 weeks on 3 continents. My Elite Team members and I brought to life a public service announcement for the Marine Corp that humanizes the warrior. Three and four tours in Iraq and Afghanistan have weighed on the American public.  The concept is a story called FOR US ALL[...]

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2322-helmet-cam
Nov 12

Helmet Cams: Visceral, Intimate, and Emotional Connection with Your 5D

The first job that I ever shot with the Canon 5D was as Director and DP on a webisode series that Director of “Terminator Salvation” McG asked me to do. We produced these webisodes as part of the “Terminator Salvation” marketing campaign to be used…

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2206-small-move
Sep 17

When a Small Move Makes All the Difference: Kessler Crane’s CineSlider

When I started the 5 week Marine’s commercial two months ago, I knew we would be in wide open spaces as well as tight quarters on the Amphibious Assault Destroyer. The project required gear that was versatile, so I turned to Kessler Crane’s CineSlider. NAB was where I…

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2093-callout
Sep 3

A Call-out to all Filmmaker Co-collaborators in Mexico

Wow, what a ride this last 18 months has been! I find myself at the fore front of a technology that I know in my heart will change the way we EVENTUALLY make movies in Hollywood, but what is so exciting is that this is not a Hollywood story.

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2049-canon-5d-mk-II
Aug 11

Canon 5D MK II & The Video Village Challenge

At first glance with the Canon 5D you notice one thing, the minute you plug a mini HDMI cable or a 1/8” mini plug into the outputs on the camera, your LCD screen disappears. It is like a sick magic trick that for some reason, not one person can figure out.

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1969-big-sky-country
Aug 4

The Canon 5D in Big Sky Country with the MARINES

I am on the road again directing for Bandito Brothers www.banditobrothers.com/ and loving it. As a filmmaker, I am taking advantage of this inspiring, creative tool (a 5D camera) while stretching the budget. Our goal is to show the influence of the Marines around the globe while…

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