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	<title>Hurlbut Visuals &#187; HDSLR Cameras</title>
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		<title>A Hybrid Shoot In America&#8217;s Heartland for Case Tractor</title>
		<link>http://www.hurlbutvisuals.com/blog/2010/06/14/a-hybrid-shoot-in-americas-heartland-for-case-tractor/</link>
		<comments>http://www.hurlbutvisuals.com/blog/2010/06/14/a-hybrid-shoot-in-americas-heartland-for-case-tractor/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 03:09:52 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Director/Director of Photography]]></category>
		<category><![CDATA[HDSLR Cameras]]></category>
		<category><![CDATA[DP/Director]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Hybrid]]></category>

		<guid isPermaLink="false">http://hurlbutvisuals.com/blog/?p=1767</guid>
		<description><![CDATA[Three weeks ago I was selected as the director for a national commercial campaign for Case Tractors.  It would be my first solo directing gig after signing with the Bandito Brothers one month ago. An advertising agency is hired by the client, which in this instance is Case Tractors.  They are contracted to come up with the commercial concept and once approved the Ad agency approaches different production companies with a roster of directors that match the concept idea of the spot.]]></description>
			<content:encoded><![CDATA[<p>Three weeks ago I was selected as the director for a national commercial campaign for Case Tractors.  It would be my first solo directing gig after signing with the Bandito Brothers one month ago. In the commercial world, an advertising agency is hired by the client, which in this instance is Case Tractors.  They are contracted to come up with the commercial concept and once approved the Ad agency approaches different production companies with a roster of directors that match the concept idea of the spot.</p>
<p>Assembling the correct team is critical, so I called on four of my Elite Team members; Mike Svitak and Darin Necessary camera operators extraordinaire, Dave Knudsen the rigging guru and Julien Lasseur, HV intern who is in training to manage media.</p>
<div id="attachment_1794" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1794" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/Web-4-pictures1.jpg" alt="" width="500" height="335" /><p class="wp-caption-text">(Top Left) Mikey and Shane discuss a shot. (Top Right) Mikey lensing up the macro wheat kernel. (Bottom Left) Mikey goes for higher ground to get the right shot. (Bottom Right) Mikey on the 300mm Canon.</p></div>
<p style="text-align: left; ">I brought Mikey Svitak in 3 days early to get DP experience.  His mission was to gather a variety of shots and the results were truly beautiful, well composed and perfectly exposed.  Thanks Mikey!!</p>
<div id="attachment_1798" class="wp-caption alignright" style="width: 270px"><img class="size-full wp-image-1798" title="bobby runs the set." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-7.com2.jpg" alt="Bobby runs the set." width="260" height="173" /><p class="wp-caption-text">Bobby runs the set.</p></div>
<p>To pull off this very ambitious one day shoot, I needed the right Elite Team producer and Assistant Director who were Greg Haggart and Bobby Phillips, respectively. Greg had produced “Act of Valor” and “The Last 3 Minutes.” He has an amazing ability to stretch the budget and put everything on the screen.  Bobby was the AD on “Act of Valor” and the Navy Swimmer Spots; both are filmmakers through and through.</p>
<div id="attachment_1799" class="wp-caption alignleft" style="width: 270px"><img class="size-full wp-image-1799" title="Greg Haggart" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-19.com3.jpg" alt="Greg Haggart" width="260" height="146" /><p class="wp-caption-text">Greg Haggart, Producer</p></div>
<p>To keep our shoot compact and nibble, we turned to the Canon 5D Mark II.  I knew we needed a lot of coverage when the weather was just right as it was tornado season and they are very unpredictable. Our vision was for the spot to be golden and beautiful and we did not have the budget to shoot all of those moments on film.  The film was saved for slow-motion coverage of the wheat field and the combine harvesting so that it looked elegant and fluid.</p>
<div id="attachment_1800" class="wp-caption alignright" style="width: 270px"><img class="size-full wp-image-1800" title="Grabbing a macro CU of the wheat with Canon 100mm Macro." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-17.com.jpg" alt="Grabbing a macro CU of the wheat with Canon 100mm Macro." width="260" height="173" /><p class="wp-caption-text">Grabbing a macro CU of the wheat with Canon 100mm Macro.</p></div>
<p>This would juxtapose the stock footage that was time lapse shots all over the world of growing population and traffic.  The stock footage was gathered by Voyager creative and I had the job of sifting through a thousand select shots to find those 4 to 6 hero moments that delivered the creative impact.  Once they were found I started to create images of the combine harvesting that would match the moment and flow of the stock shots.  I wanted them to be woven through the spot like a tapestry, not just cut together in one clump.  The feel had to be seamless showing that as the farmer harvests so does he feed and fuel the world.  The concept was following one kernel of wheat that we see in the beginning.</p>
<div id="attachment_1801" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1801" title="300mm Canon in field." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-5.com.jpg" alt="300mm Canon in field." width="500" height="333" /><p class="wp-caption-text">300mm Canon in field.</p></div>
<p>We had to think creatively to budget this one day shoot. Instead of shooting one long day, we divided into 5 days because it was harvesting time and we had to be very respectful of the farmers that were letting us into their world and giving us the opportunity to film these beautiful machines. To pull this spot off we would have to put into action what we did on the Navy Swimmer spots where we shot it as a play in real time capture.  I knew I could ask the farmer to do a few shots that were more like camera set ups but most of it had to be done without impacting his daily operation.  I felt that impacting him a little each day would be a far better approach than one long day where we would have to shut everything down.  Small and mobile were our catch phrases to move where ever he was harvesting.  By the time I reached Oklahoma to location scout, 3/4‘s of the fields that I had selected had already been harvested.  The weather was right and they had to go; they were not going to wait just for a commercial.  So capturing it in real time was our only option.</p>
<div id="attachment_1820" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1820" title="Shane discusses shot with Bobby and Darin." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-37.com.jpg" alt="Shane discusses shot with Bobby and Darin." width="500" height="333" /><p class="wp-caption-text">Shane discusses shot with Bobby and Darin.</p></div>
<p>As a director/cameraman, it is critical to pick the correct tools for the job. I felt the 5D was a perfect for getting in there and we also rigged a 7D to a piece of speedrail to get a slow-motion shot of grain coming out of the auger from the combine.  A 24mm Canon L series was mounted and wrapped it in a ziploc bag, blasted and let free fall into the bed of the truck. We rigged 5D’s and 7D’s in several tight and unique angles to deliver the elegance of the machine. We rigged one in the thrashing reel mechanism. The camera spun around in circles as the grain was cut.</p>
<div id="attachment_1817" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1817" title="Chapman Hydro Scope gets us in there." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-9.com.jpg" alt="Chapman Hydro Scope gets us in there." width="500" height="281" /><p class="wp-caption-text">Chapman Hydro Scope gets us in there.</p></div>
<p>Film was used on a telescopic crane mounted to a camera car that could track along with the combine and stay out its way.  The crane we used because of all of the dust was the Chapman Hydroscope.  You can completely submerge the whole crane and the head and at the end the of the shoot day the technician’s just needed to hose it off.  So, here is how it played out. We rigged 5D’s on the combine in very tight interesting spaces in the morning before they headed out to the field.  This was done over 2 days to lessen the impact. Then on the big shoot day we used the 5D&#8217;s again with the farmer in the field in the morning and then hopped on the camera car in the afternoon when the light was lower and rocked out stunning shots of 4 combines harvesting wheat.</p>
<div id="attachment_1811" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1811" title="Chapman Hydro Scope in action on Camera Car." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-10.com.jpg" alt="Chapman Hydro Scope in action on Camera Car." width="500" height="333" /><p class="wp-caption-text">Chapman Hydro Scope in action on Camera Car.</p></div>
<p>Our big shoot day had a crew of 20 members.  Our 4 other shoot days were done with 4 crew members.  Small footprint, BIG VISION.</p>
<div id="attachment_1808" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1808" title="10-5D's, 1-Arri 435,Camera Support, rigging, generator, and craft service in a 1-ton Cube truck." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-3.com.jpg" alt="10-5D's, 1-Arri 435,Camera Support, rigging, generator, and craft service in a 1-ton Cube truck." width="500" height="281" /><p class="wp-caption-text">10-5D&#39;s, 1-Arri 435,Camera Support, rigging, generator, and craft service in a 1-ton Cube truck.</p></div>
<div id="attachment_1810" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1810" title="Rick Ferris" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-34.com1.jpg" alt="Rick Ferris." width="500" height="281" /><p class="wp-caption-text">Rick Ferris.</p></div>
<p>Case had given us 4 different farmers to talk and we needed to find the right Custom farming team.  Farming has changed over the years, so now the person who owns the land doesn’t harvest his crops. He pays custom farmers, called “cutters” to come in and do this work.  We worked with the cutters.</p>
<p>I met Rick Ferris who has been a custom farmer for over 50 years.  He starts in Oklahoma and makes his way all the way to Montana by mid December harvesting all sorts of crops.  He had done some BBC documentaries in the 90‘s and hired foreign exchange students from Ohio State to help in his business.  When I heard that I knew he was the guy.  He was an educator and could explain what he does day in and day out and would also understand what we were trying to do.</p>
<p>I grew up on a 250 acre farm as a child and I have to say it was probably the best training I could have ever have for cinematography.  I watched my Dad use common sense, think quickly on his feet and be able to fix anything.</p>
<div id="attachment_1807" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1807" title="Combines harvesting into the sunset." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-12.com.jpg" alt="Combines harvesting into the sunset." width="500" height="333" /><p class="wp-caption-text">Combines harvesting into the sunset.</p></div>
<p>He was a genius.  There was not much he could not weld, cut, rig, or mickey mouse together if we did not have the money for that specific part.  He had to react quickly to whatever mother nature threw at him. I learned from one of the best about how to use this life experience to my advantage as an artist.</p>
<div id="attachment_1812" class="wp-caption alignleft" style="width: 270px"><img class="size-full wp-image-1812 " title="Pole cam." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-33.com.jpg" alt="Pole cam." width="260" height="146" /><p class="wp-caption-text">Pole cam.</p></div>
<p>For example, I needed a aerial shot. The budget was $140,000.00 total which we had divided into 5 days. On average, a normal commercial shoot day costs at least $180,000.00, depending on the concept.  How do you do this aerial with no money? Enter the CDC (crop dusting cam.)  Darin Necessary&#8217;s son is a pilot who knew a friend that he went to school with in Dallas that was also a pilot.  We had him rent a plane, which gave</p>
<div id="attachment_1813" class="wp-caption alignright" style="width: 270px"><img class="size-full wp-image-1813" title="Pole cam before dump." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-31.com.jpg" alt="Pole cam before dump." width="260" height="178" /><p class="wp-caption-text">Pole cam before dump.</p></div>
<p>him flying hours along with getting us this amazing top down shot at 500 feet of the combines at sunset, with their long shadows moving across the field and the dust being side lit.  It was awesome.</p>
<p>We rigged a Canon L series 24mm lens straight down just outside the window on the wing strut.  We rigged a Canon L series 35mm right next to it and then a Canon 50mm L series on the landing gear.  A few hose clamps from a automotive store, some tape, 1/4</p>
<div id="attachment_1814" class="wp-caption alignleft" style="width: 270px"><img class="size-full wp-image-1814 " title="Pole cam in a waterfall of wheat." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-32.com.jpg" alt="Pole cam in a waterfall of wheat." width="260" height="173" /><p class="wp-caption-text">Pole cam in a waterfall of wheat.</p></div>
<p>20 baby pins and some rigging ingenuity by Dave Knudsen and Darin Necessary and we were off.  This shot cost approximately $700.00 total.  If we had rented a helicopter and a gyro stabilized head it would have been over $7,000.00.  That is why I love Greg Haggart. He saw that shot on my boards and made in happen when I thought it wouldn’t be possible.  The tricky thing though was to rig the cameras so that I could reach them out the small window in the Cessna.  When I got in the co-pilot&#8217;s seat,</p>
<div id="attachment_1815" class="wp-caption alignright" style="width: 270px"><img class="size-full wp-image-1815" title="Harvestor Cam." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-21.com.jpg" alt="Harvestor Cam." width="260" height="173" /><p class="wp-caption-text">Harvestor Cam.</p></div>
<p>I realized that I needed a specific tool to assist me in this endeavor.  It was the 5/16 inch allen T-wrench that would give me the added length to my arm and also be able to grab the gears on the back exposure wheel to change the stops as the light changed, as well as turning the cameras on and off to save batteries and hit the record button.  We had one fancy on/off switch but we went for old school, less to fail once we were airborne.  It worked perfectly.  I had a 6.5 inch Marshall monitor with an Anton Bauer battery back to gauge my exposures.  I ran 3 different BNC cables from the cameras to the cockpit.</p>
<div id="attachment_1816" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1816" title="Dave puts the 5D in tight spaces." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-16.com.jpg" alt="Dave puts the 5D in tight spaces." width="500" height="333" /><p class="wp-caption-text">Dave  puts the 5D in tight spaces.</p></div>
<p>Then I would insert the different camera cables into the monitor to check the exposures and to make sure they were recording.  It was difficult to see the flashing red light with the sun blinding me up there.  Now, this all worked great on the ground because I could reach and turn every knob and button.</p>
<div id="attachment_1806" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1806" title="CDC pulling out, on its maiden voyage." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-8.com.jpg" alt="CDC pulling out, on its maiden voyage." width="500" height="333" /><p class="wp-caption-text">CDC pulling out, on its maiden voyage.</p></div>
<div id="attachment_1818" class="wp-caption alignright" style="width: 270px"><img class="size-full wp-image-1818" title="Crop duster cam rig." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-13.com.jpg" alt="Crop duster cam rig." width="260" height="173" /><p class="wp-caption-text">Crop duster cam rig.</p></div>
<p>Once in flight it was a different story and I had no idea how powerful the windspeed would be. Chad the pilot said he could get our speed down to 50mph. I had put my hand outside a car going 50 before so I thought it won’t be bad. Well, I had to use all of my strength to stretch out and reach the controls. Just when I would get ready to hit the record button a gust of wind would come and blow my arm back. It was difficult but the images speak for themselves.</p>
<div id="attachment_1819" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1819" title="Darin rigs the Canon 50mm L series to the landing gear." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-15.com.jpg" alt="Darin rigs the Canon 50mm L series to the landing gear." width="500" height="333" /><p class="wp-caption-text">Darin rigs the Canon 50mm L series to the landing gear.</p></div>
<p>One thing we knew would exist is some harmonic vibration, so we would have to stabilize in post, along with image sharpening.  I have to say, the 24mm Canon did not resolve the way that I hoped, so in the future I will try the 21mm Zeiss to assist in this CDC approach.  Another mistake I made was my guessing about the tilt down on the two longer lens cameras, the 35 and the 50mm. I thought they needed about a 15 degree tilt up.  I got the shot but 2 seconds was all I needed.  Hindsight being 20/20 I would have rigged all of them to the body of the plane with some rubber rigging pad to take out the vibration.  Lesson learned.  I&#8217;ve never done anything like this before.</p>
<div id="attachment_1851" class="wp-caption aligncenter" style="width: 650px"><img class="size-full wp-image-1851" title="combine aerial 2" src="http://www.hurlbutvisuals.com/blog/wp-content/uploads/2010/06/combine-aerial-2.jpg" alt="Aerial Shot with 3-5D's 24mm L series from 400 feet" width="640" height="314" /><p class="wp-caption-text">Aerial Shot with 3-5D&#39;s 24mm L series from 400 feet</p></div>
<div id="attachment_1805" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1805" title="Julien operates the 500mm Canon." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-23.com.jpg" alt="Julien operates the 500mm Canon." width="500" height="333" /><p class="wp-caption-text">Julien operates the 500mm Canon.</p></div>
<p>Shooting with the old Kowa glass was also a first for me.  I had tested the lenses but not with sunsets and the gorgeous fields that we had to work with.  One word.  WOW!!  Their flare and contrast ranges were beautiful; warm and slightly muted.  I felt it fit the spot perfectly.  I shot the farmer with these and the opening sequence, then match the look in our color suite with the other cinema primes and Canon glass we used.</p>
<div id="attachment_1804" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1804" title="75mm Vintage Kowa Lens." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-4.com.jpg" alt="75mm Vintage Kowa Lens." width="500" height="333" /><p class="wp-caption-text">75mm Vintage Kowa Lens.</p></div>
<div id="attachment_1803" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1803" title="Kowa and combines." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-24.com.jpg" alt="Kowa and combines." width="500" height="333" /><p class="wp-caption-text">Kowa and combines.</p></div>
<p>We kept on thinking out of the box with our camera moves with our very limited resources on the first 3 days.  How can you dolly the camera over some railroad tracks?  Enter the CamRail system from London. This worked very well even with the heavier cinema primes. It pinched the dolly mechanism a bit but it made for a very smooth move with all that resistance. Oh no!! No wedges or apple boxes, well 2 Pelican cases and some 4X5 WW IR ND’s will work perfect for wedges.  I love this platform and its liberating spirit. Remember, it is not the camera, but the person behind it.  What have you done with less?  How have you made your creative vision shine.</p>
<div id="attachment_1802" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1802" title="Mikey makes a dolly move with the Cam rail system." src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/06/hurlbutvisuals-29.com.jpg" alt="Mikey makes a dolly move with the Cam rail system." width="500" height="333" /><p class="wp-caption-text">Mikey makes a dolly move with the Cam rail system.</p></div>
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		<slash:comments>69</slash:comments>
		</item>
		<item>
		<title>Turning Still Cameras Into PL Mount Movie Makers</title>
		<link>http://www.hurlbutvisuals.com/blog/2010/05/26/turning-still-cameras-into-pl-mount-movie-makers/</link>
		<comments>http://www.hurlbutvisuals.com/blog/2010/05/26/turning-still-cameras-into-pl-mount-movie-makers/#comments</comments>
		<pubDate>Wed, 26 May 2010 06:25:47 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[HDSLR Cameras]]></category>
		<category><![CDATA[Lenses]]></category>

		<guid isPermaLink="false">http://hurlbutvisuals.com/blog/?p=1652</guid>
		<description><![CDATA[HOT ROD Camera's mount is interchangeable. Illya is forward thinking by trying to look into the future and know that the technology will change. Since the 5D Mark II came out we have seen 2 other cameras come out in quick succession; the 7D and 1D both with different sensor sizes. This is what attracted me to HOT ROD. A mount that could embrace the future, at a price point that is a little more attractive. If you already own a 7D and want HOT ROD Cameras to modify it with a PL mount, it costs $3,250. If you would like a new 7D camera pre-modified to PL mount with all the accessories, it is $4,800. The 7D-PL cameras will be available in our Hurlbut Visuals Moviemaker Kits at Alternative Rentals. Additionally, there are many shops in the LA area renting the 7D-PL the HOT ROD 7D-PL are the most popular. Here is the short list: Abel Cine Tech, Birns &#038; Sawyer, Camtec, Indie Rentals, Moviola and VER.]]></description>
			<content:encoded><![CDATA[<p>It seems like everyone is jumping on the PL mount 7D bandwagon and I have to say it is very unfortunate that the 5D does not have the same energy.  All the specs on a PL mounted 5D have shown that the vignette is a big issue.  Most cinema lens manufactures like Cooke are vignetting because of the sensor size up to a 65mm. That translates to a 44mm in 35mm motion picture lens, which is not that wide.</p>
<div id="attachment_1669" class="wp-caption aligncenter" style="width: 490px"><img class="size-full wp-image-1669" title="11-1 primo" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/05/11-1-primo.jpg" alt="11-1 primo" width="480" height="320" /><p class="wp-caption-text">11-1 primo</p></div>
<p>Ultra Primes are rising to the top by giving the widest field of view compared to the other PL mount lenses; they vignette at a 40mm which translates to a 26.8mm. Not bad.</p>
<p>It is a shame that the Panavision Primo primes that I used to shoot “Act of Valor” are not available anymore. They vignette up to a 35mm, which translates to a 24mm lens. Now that is nice. Their flange depth is so shallow that the Canon 5D, 7D, 1D don’t need to be changed in any way.  Now let’s just think about that for a minute.  We are taking all of these Canon cameras and chopping them up, moving the sensor, charging the public a fortune to be able to make a PL mount work when the Panavision lenses all work perfectly. They do not void warranties, cut up the lens port area, lose the reflex viewing system, or make the camera unusable with any other mount.</p>
<p>So I have gone on a quest to find the best company to modify these cameras so that you can slap PL mount cinema lens on them.</p>
<div id="attachment_1673" class="wp-caption aligncenter" style="width: 490px"><a title="Hot Rod Cameras" href="http://www.hotrodcameras.com/" target="_blank"><img class="size-full wp-image-1673" title="Hot Rod" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/05/phpThumb_generated_thumbnail1.jpg" alt="Hot Rod" width="480" height="76" /></a><p class="wp-caption-text">HOT ROD Cameras</p></div>
<p>One dedicated, incredibly intelligent, intimate and personal service fabricator is HOT ROD Cameras, <a href="http://www.hotrodcameras.com/">http://www.hotrodcameras.com/</a>.  Illya Friedman has been a leader in this technology by first building his PL mount on the GH-1.  His mount has the signature Green ring and handles, and are built entirely in the USA.</p>
<div id="attachment_1678" class="wp-caption aligncenter" style="width: 613px"><img class="size-full wp-image-1678 " title="Canon 7D" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/05/phpThumb_generated_thumbnail1.jpeg" alt="Canon 7D" width="603" height="239" /><p class="wp-caption-text">Canon 7D</p></div>
<p>With so many requests to PL mount the 7D, it started entrepreneurial ingenuity all over the world.  Illya had already modified one and had it at Sundance for people to see.</p>
<div id="attachment_1715" class="wp-caption aligncenter" style="width: 535px"><img class="size-full wp-image-1715" title="Hot Rod Camera" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/05/hotroda1.jpg" alt="Hot Rod Camera" width="525" height="159" /><p class="wp-caption-text">Hot Rod Camera</p></div>
<p>Denz, Schmidle/FGV <a href="http://www.bandpro.com/309/ ">www.bandpro.com/309/ </a>and others have started making incredible designs but at a price tag that chokes me, and if a new model comes out, you throw your 7D in the trash or sell it on the Recycler.</p>
<div id="attachment_1703" class="wp-caption aligncenter" style="width: 490px"><img class="size-full wp-image-1703" title="7D_PL" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/05/7D_PL_4bcf8b884d261.jpg" alt="7D_PL" width="480" height="376" /><p class="wp-caption-text">7D_PL</p></div>
<p>HOT ROD Camera&#8217;s mount is interchangeable. Illya is forward thinking by trying to look into the future and know that the technology will change. Since the 5D Mark II came out we have seen 2 other cameras come out in quick succession; the 7D and 1D both with different sensor sizes. This is what attracted me to HOT ROD. A mount that could embrace the future, at a price point that is a little more attractive. If you already own a 7D and want HOT ROD Cameras to modify it with a PL mount, it costs $3,250. If you would like a new 7D camera pre-modified to PL mount with all the accessories, it is $4,800. The 7D-PL cameras will be available in our Hurlbut Visuals Moviemaker Kits at <a title="Alternative Rentals" href="http://www.alternativerentals.com/flash/main.html?pageClicked=home" target="_blank">Alternative Rentals</a>. Additionally, there are many shops in the LA area renting the 7D-PL. The HOT ROD 7D-PL are the most popular. Here is the short list: Abel Cine Tech, Birns &amp; Sawyer, Camtec, Indie Rentals, Moviola and VER.</p>
<p>Illya is not moving the sensor or altering the electronics of the camera. The only alteration is precision machining the lens mount area to accept the flange depth of all 35mm PL mount lenses. He has partenered with an extended warranty company, so for an extra $200 you have the option of adding a 2-year warranty. The original factory warranty is only 1-year. A new 7D Hot Rodded with a PL mount, the HOT ROD CS (an Arri-standard 15mm lightweight rod support), hand grips and a 2-year warranty all-in is $5,000.  The Denz is $7,700.00 w/camera included.  The Schmidle/FGV is $7,500.00 w/camera included. Denz and Schmidle charge extra for rod support, and don&#8217;t offer hand grips.  But FGV&#8217;s mod has been done with Canon&#8217;s cooperation and keeps the cameras one year warranty active.</p>
<p>I talked with Schumacher Camera in Chicago while I was there for Zacuto’s Great Camera Shootout in the middle of May and they said they have 4 of HOT ROD’s 7D mod’s and they cannot keep them in the rental department.  They said that the Zeiss super speeds are now flying off the shelves.  This is what this revolution will fuel.  A recycling of old lens technology that has been collecting dust for years, but when you put it on to these Canon cameras, it takes the camera from a Yugo to a Porsche.</p>
<div id="attachment_1704" class="wp-caption aligncenter" style="width: 310px"><img class="size-full wp-image-1704" title="thumbs_top-view-prime2" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/05/thumbs_top-view-prime2.jpg" alt="thumbs_top-view-prime2" width="300" height="215" /><p class="wp-caption-text">thumbs_top-view-prime2</p></div>
<div id="attachment_1705" class="wp-caption aligncenter" style="width: 277px"><img class="size-full wp-image-1705" title="thumbs_underslung" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2010/05/thumbs_underslung-web.jpg" alt="thumbs_underslung" width="267" height="215" /><p class="wp-caption-text">thumbs_underslung</p></div>
<p>Once again this platform being Eco-friendly in a way that we never saw coming.  Now all the Cooke zooms that were in the Recycler, are now a entity, just like the Nikon still lenses became hot when the 5D was only automatic.</p>
<p>HOT ROD’s 5D PL mod runs about $3,650.00 and then you supply the camera at $2,400.00.  All in $6,050.00.  Not many of the other manufacturer’s are jumping on the 5D wagon because of the vignette issue.  But, I see it as essential tool for making movies.</p>
<p>There are so many different lenses that have been lost and need a re-birth.  Go on a creative and visual pilgrimage.  That is what I am doing.  All of you have been so generous to share lenses that inspire you and I have not kept up with all of your brilliant suggestions. I am only one person with a very full plate, so  I have hired a researcher at Hurlbut Visuals, to acquire these lenses.  Meet Julien.  He can be reached at <a href="mailto:julien@hurlbutvisuals.com" target="_blank"><strong>Julien@hurlbutvisuals.com</strong></a>. Please send him all of your amazing creative lens ideas that you have used that make you jump up and say, &#8221; I want to see that on the big screen.&#8221;  Flood him with information please, educate him and we will do our best to deliver.  He is a very smart film student that wants to be a cinematographer and a director.  I love filmmakers with a passion for learning. The kid in a candy shop energy; when I see that fire, I throw gasoline on it.</p>
<p>So I ask all of you who have shared their lenses of choice to blast Julien with a barrage of information.  He is there for you.</p>
<p>BRING IT ON!!!!</p>
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		<title>&#8220;The Last 3 Minutes&#8221; Canon 5D 24p Firmware Shines</title>
		<link>http://www.hurlbutvisuals.com/blog/2010/04/07/the-last-3-minutes-canon-5d-24p-firmware-shines/</link>
		<comments>http://www.hurlbutvisuals.com/blog/2010/04/07/the-last-3-minutes-canon-5d-24p-firmware-shines/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 21:50:40 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[HDSLR Cameras]]></category>
		<category><![CDATA[Lenses]]></category>
		<category><![CDATA[Short Films]]></category>
		<category><![CDATA["The Last 3 Minutes"]]></category>
		<category><![CDATA[Canon 5D]]></category>
		<category><![CDATA[Firmware]]></category>
		<category><![CDATA[Visual Short]]></category>

		<guid isPermaLink="false">http://hurlbutvisuals.com/blog/?p=1198</guid>
		<description><![CDATA[As the pressure from commercial production companies and the ad agencies started to inquire about needing 24p and that they could not deal with the rendering time of all the twixtor files, the 7D started to rise as the premium capture.  That is when the aha moment happened for me.  I thought, why is everyone asking for second best when the Canon 5D is king.]]></description>
			<content:encoded><![CDATA[<p>When the rumors about the 24p update for the Canon 5D were swirling, I was perfectly happy with my cocktail that I had perfected on the Navy SEAL film; 30p and then Twixtor to frame blend. Then, commercial production companies and the ad agencies started to inquire about needing 24p because they could not deal with the rendering time of all the Twixtor files, the 7D started to rise as the premium capture.  That is when the aha moment happened for me.  I wondered, why is everyone asking for second best when the Canon 5D is king?  At that point,  I knew I had to be a proponent of the 24p upgrade and to shoot something with it that would bring people back into focus about the camera that started it all.</p>
<p>So Lydia Hurlbut negotiated with Canon to sponsor a visual short produced by Hurlbut Visuals and Bandito Brothers Productions that showcased the 24p firmware update in the 5D to remind everyone of the power of this amazing tool.  A tool that can inspire out of the box thinking.  I wanted to feature the Canon glass to show what I had learned over the last 13 months shooting one feature, 12 commercials, and 20 short films with this platform.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=10570139&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="640" height="360" src="http://vimeo.com/moogaloop.swf?clip_id=10570139&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Director: Po Chan</strong></p>
<p>&#8220;The day when Shane asked me to come up with &#8220;The Last 3 Minutes&#8221; treatment I was so excited. I knew that I did not have to limit my vision and could go wild because of what this camera can do.  I wanted to write a story which would enable us to showcase different kinds of lighting scenarios and extreme camera angles that will touch audiences hearts. Visuals without a story have no meaning. My own little philosophy about life is that life is like a BIG CIRCLE. We are all born INNOCENT. No matter how many wrong doings or right things we have done, at the last minutes before death we will again become innocent. This is the big circle of life and it is the inspiration behind “The Last 3 Minutes.&#8221; The main element in this film is the CRYSTAL that William carries with him, which represents the theme of INNOCENCE and William’s own conscience. A crystal refracts light, so when William looks inside it each refraction becomes a different memory in the course of his life. It is analogous to peeling back layers of an onion with the center layer being just at the moments before death. All of the elements in this film: casting, music, wardrobe style and color, make up (the lipstick color on the actress), hairstyle and color, set dress pieces and the texture of those pieces to the look of the crystal. Everything was carefully planned and considered to make sure every element worked in concert with the story, together in harmony.&#8221; For further questions about the concept please email Po at <a href="mailto:pchan731@yahoo.com">pchan731@yahoo.com</a>.</p>
<div class="wp-caption alignnone" style="width: 625px"><img src="http://hurlbutvisuals.com/images/tl3m/throwing_cam.jpg" alt="" width="615" height="345" /><p class="wp-caption-text">Canon 5D First Person Perspective</p></div>
<p><strong>Cinematographer and Executive Producer: Shane Hurlbut, ASC</strong></p>
<p>&#8220;I asked Po to write this short and she delivered a phenomenally creative concept within a day. Po not only wrote a heartfelt story but a piece that took advantage of every unique possibility with the Canon 5D technology, especially because of her ideas with using a first person experience. A huge thank-you to Po for her tireless vision and leadership.</p>
<p>When Po and I discussed her creative concept, I believed that the Canon L series glass would be the perfect lens choice because of the close-focus ability and creamy quality.  The Canon glass shined on this project and I was so impressed with the  35, 50, 85, 100mm Macro L Series lenses.  Their contrast range and  color knocked me out.</p>
<p>The main character in the short is William Turner, a janitor who&#8217;s life seems mundane and uninteresting on the surface but as it unfolds there are many layers. We shot his boring existence in the present day at 24p utilizing the new firmware.  The story then goes on a journey of William&#8217;s life over a time period of 67 years which we shot 30p and pulled it in at 24fps so that it would have a slightly dreamy feel. The creamy Canon glass delivered the period look that we were going for as we went back in time beginning in the 1980&#8217;s and moving backward to end in the 1940&#8217;s.</p>
<p>On the tech front, Doggicam came forth with an amazing new 5D helmet cam  that put the 5D very close to the right eye and moved gracefully down  the 3rd base line as well as crawling through the high grass in the  Vietnam sequence. It uses Doggicam&#8217;s patented 5/8&#8243; rod technology to put  the camera wherever you would like.  It is extremely lightweight and  stable.</p>
<div class="wp-caption alignnone" style="width: 625px"><img src="http://hurlbutvisuals.com/images/tl3m/doggiecam.jpg" alt="" width="615" height="345" /><p class="wp-caption-text">HV Elite Team member Bodie Orman wearing the Doggiecam Helmet</p></div>
<p>Our shoot encompassed 17 different location over 4 1/2 days.  The project was a labor of love from the Hurlbut Visuals Elite Team Members and all the production staff from <a href="http://www.banditobrothers.com/">Bandito Brothers</a>.  This would never have been possible without their time, expertise, willingness to donate gear and take on whatever roles the project demanded. Jacob Rosenberg and his post production Elite Team from <a href="http://www.banditobrothers.com/">Bandito Brothers</a> knocked it out of the park!!  For specific post questions, please email Jacob at jacob@banditobrothers.com. A big thank you to Andrew Huebscher (andrew.huebscher@gmail.com) for  his amazing color correction and Brett Novak for his beautiful crystal transitions. The biggest thank you goes to my wife and  collaborator. She was the glue that held this little short together with countless hours on the phone connecting people, arranging the deal, coordinating the finances, working with the parents to schedule all of the children and watching over the kids on the set which was a daunting  task.&#8221;</p>
<div class="wp-caption alignnone" style="width: 625px"><img src="http://hurlbutvisuals.com/images/tl3m/carnival.jpg" alt="" width="615" height="345" /><p class="wp-caption-text">Director Po Chan and Shane with HV Elite Team Members in action</p></div>
<div class="wp-caption alignnone" style="width: 625px"><img src="http://hurlbutvisuals.com/images/tl3m/mom.jpg" alt="" width="615" height="345" /><p class="wp-caption-text">Carmela McCoy (Costume designer and Makeup) on right and Hether Breckrest (Makeup) on left</p></div>
<div class="wp-caption alignnone" style="width: 625px"><img src="http://hurlbutvisuals.com/images/tl3m/rudy_and_shane.jpg" alt="" width="615" height="345" /><p class="wp-caption-text">HV Elite Team Member Rudy Harbon and Shane viewing a shot</p></div>
<p><strong>Producer: Greg Haggart</strong></p>
<p>&#8220;My team and I knew that we had the task of making this project go off without a hitch. Our job is to anticipate potential problems so we can avoid them to stay on time and within the budget. I location scouted with Po and asked many favors from equipment vendors and the special effects team members from &#8220;Act of Valor.&#8221;  I believe that the Canon 5D encourages the essence of what film making is all about. Everyone giving it their all; whatever needs to be done for the love of the project with the end result of putting the highest quality image possible up on the screen.&#8221;  For further questions about production, please email Greg at <a href="mailto:greghaggart@mac.com">greghaggart@mac.com</a></p>
<div class="wp-caption alignnone" style="width: 625px"><img src="http://hurlbutvisuals.com/images/tl3m/vietnam.jpg" alt="" width="615" height="345" /><p class="wp-caption-text">Vietnam scene with HV Elite Team Members Darin Necessary and Bodie Orman</p></div>
<p><strong>Editor: Vashi Nedomansky</strong></p>
<p>&#8220;Po asked me cut &#8220;The Last 3 Minutes&#8221; and then brought me super-detailed storyboards and the script that proceeded to act out every shot, angle and transition.  What I realized right away was this was to be no ordinary short film.  Once I received the footage, I had confirmation.  As an editor, I have seen the best and worst shot footage from every camera.  What Shane can do with the 5D mkii will make your jaw drop.  The images are so organic and pleasing that we spent most of the time looking at the reference monitors in disbelief.  The edit was a smooth one and with so many choices for each scene, I let the visuals do all the work.  I did hide a couple zero-cuts in the edit to blend two takes together but otherwise I tried to stay out of the story&#8217;s way.  It&#8217;s amazing how a cinematic image can instill more emotion into a scene.  That, along with the shallow depth of field, really gives you more tools to tell your stories in the most visually interesting way.&#8221; For further questions about editing, please email Vashi at <a href="mailto:vashikoo@yahoo.com">vashikoo@yahoo.com</a>.</p>
<p><strong>Behind the Scenes of &#8220;The Last 3 Minutes&#8221;</strong></p>
<p>Stay tuned for a sizzle reel of the Behind The Scenes video of &#8220;The Last 3 Minutes&#8221; directed and edited by Elite Team Member Tim Holtermann.  In the Behind The Scenes footage, we break down how different scenes were done and discuss how a particular scene was blocked, different camera angle choices and unique lighting set ups.  It will be released on the Canon&#8217;s Digital Learning Center <a href="http://www.usa.canon.com/dlc/controller?act=GetArticleAct&amp;articleID=3409" target="_blank">usa.canon.com/dlc/controller?act=GetArticleAct&amp;articleID=3409</a> as well as the Hurlbut Visuals website and the HurlBlog.</p>
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		<slash:comments>139</slash:comments>
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		<title>Responsible Filmmaking</title>
		<link>http://www.hurlbutvisuals.com/blog/2010/03/04/responsible-filmmaking/</link>
		<comments>http://www.hurlbutvisuals.com/blog/2010/03/04/responsible-filmmaking/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 09:05:07 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[HDSLR Cameras]]></category>
		<category><![CDATA[inspiration]]></category>

		<guid isPermaLink="false">http://hurlbutvisuals.com/blog/?p=1082</guid>
		<description><![CDATA[When I stumbled onto this HDSLR technology, I realized within minutes of using the technology that it was a “game changer” and the rulebook had to be thrown out and a new one created.]]></description>
			<content:encoded><![CDATA[<p>When I stumbled onto this HDSLR technology, I realized within minutes of using the technology that it was a “<em>game changer”</em> and the rulebook had to be thrown out and a new one created.</p>
<p>I thought if we can start a new rulebook, what if it is done to make a difference.  There is so much waste in the film business that it boggles my mind.  Sets are built, torn down, thrown into a dumpster, never to be seen again; all the wood, glue, nails, labor, design, creativity thrown into the trash.</p>
<p>Recycling is such an easy concept. We consume more than any other country in the world.  When will we stop? When will we say no? Every little step that one single person takes adds up to a big change.</p>
<p>As a cinematographer I dislike curly-que fluorescent bulbs in my home because they are not warm like an incandescent lamp and their quality is very antiseptic.  But as one who wants to try and make a difference I went out and changed every light bulb in my house to a fluorescent one.  It cut my electric bill by 2/3rds and I am trying to make the smallest difference so that my children can experience a planet that will not be destroyed.</p>
<p>I moved my family way out of L.A. and chose to educate them at a public school, coach their sports teams and try to educate them about how our planet is sick and needs all of us to heal it.</p>
<p>Now to the point.  The HDSLR technology recycles, it is small, it requires less space, less crew, less light, less power, less fuel, and less food.  I can go on and on for a long time about how this technology produces less waste. The most important point is that with less waste also comes the power for infinite creativity.  I have coined the phrase “small footprint, big vision.”  Isn’t that what we want to teach our children and the world? Leave a small footprint, but have a big vision.</p>
<p>I ask all cinematographers, videographers, still photographers, directors, producers, agency creative’s, production companies, studios, actors, and technicians to embrace, push, sell, believe in, experiment, inspire, convince, persuade, not doing business as usual. Think out of the box to save our planet.  It starts with one and grows to many.  By the way, this HDSLR technology saves loads of money also.  I will lead the march and unite as many co-collaborators to drink the HDSLR Kool-aid.</p>
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		<title>Vincent LaForet, Canon and Vimeo Video Contest</title>
		<link>http://www.hurlbutvisuals.com/blog/2010/01/04/vincent-laforet-canon-and-vimeo-video-contest/</link>
		<comments>http://www.hurlbutvisuals.com/blog/2010/01/04/vincent-laforet-canon-and-vimeo-video-contest/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 04:25:14 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Contests]]></category>
		<category><![CDATA[HDSLR Cameras]]></category>
		<category><![CDATA[video contest]]></category>

		<guid isPermaLink="false">http://hurlbutvisuals.com/blog/?p=628</guid>
		<description><![CDATA[Vincent LaForet recently announced an exiting video contest where he is collaborating with Canon and Vimeo. I am excited to be one of the judges because I know the creative product will be amazing!
Here is an excerpt from Vincent:
&#8220;There is A LOT OF POTENTIAL here for something very special to come out at the end… [...]]]></description>
			<content:encoded><![CDATA[<p>Vincent LaForet recently announced an exiting video contest where he is collaborating with Canon and Vimeo. I am excited to be one of the judges because I know the creative product will be amazing!</p>
<p>Here is an excerpt from Vincent:</p>
<p>&#8220;There is A LOT OF POTENTIAL here for something very special to come out at the end…  each video chapter will start with and end with a still image… you need to interpret the previous photographer/filmmaker’s still to start the (your) subsequent chapter (those are pretty much the ONLY rules/guidelines (outside of the obvious))… should make for a pretty unique series of chapters in the end!</p>
<p style="text-align: center;">
<p>So watch the video above and find out more!  I’m on vacation with family and I’ll get rolling with regular updates and much much more information early next week!  For now &#8211; start charging those batteries… it’s your turn!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="629" height="354" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8341236&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="629" height="354" src="http://vimeo.com/moogaloop.swf?clip_id=8341236&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/8341236">The Story Beyond the Still &#8211; Behind The Scenes</a> from <a href="http://vimeo.com/laforet">Vincent Laforet</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Judges for the contest include:</p>
<p><span style="color: #000000;"><a onclick="javascript:pageTracker._trackPageview('/outbound/article/http://philipbloom.co.uk/blog/');" href="http://philipbloom.co.uk/blog/" target="_blank"><span style="color: #0000ff;">Philip Bloom</span> </a></span>- Director/DP</p>
<p><span style="color: #008000;"><a onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.imdb.com/name/nm0005665/');" href="http://www.imdb.com/name/nm0005665/" target="_blank">Russell Carpenter</a> </span>- DP &#8211; “<em>Titanic</em>”</p>
<p><a onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.imdb.com/name/nm0153552/');" href="http://www.imdb.com/name/nm0153552/" target="_blank">Rodney Charters</a> &#8211; Director/DP &#8211; “<em>24</em>”</p>
<p><a onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.imdb.com/name/nm2208055/');" href="http://www.imdb.com/name/nm2208055/" target="_blank">Nick Childs</a> &#8211; Director/Producer /VP Grey Advertising</p>
<p><a onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.imdb.com/name/nm0403397/');" href="http://www.imdb.com/name/nm0403397/" target="_blank">Shane Hurlbut</a> &#8211; DP &#8211; “<em>Terminator Salvation</em>”</p>
<p><a onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.imdb.com/name/nm0556179/');" href="http://www.imdb.com/name/nm0556179/" target="_blank">Stu Maschwitz</a> &#8211; Senior Visual FX Supervisor &#8211; “<em>The Spirit</em>”</p>
<p><a onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.imdb.com/name/nm0564768/');" href="http://www.imdb.com/name/nm0564768/" target="_blank">Rick McCallum</a> &#8211; Producer &#8211; “<em>Star Wars</em>”</p>
<p><a onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.vimeo.com/blakewhitman');" href="http://www.vimeo.com/blakewhitman" target="_blank">Blake Whitman</a> &#8211; Director/Editor &#8211; <a onclick="javascript:pageTracker._trackPageview('/outbound/article/http://vimeo.com/blakewhitman');" href="http://vimeo.com/blakewhitman" target="_blank">Mr. Vimeo himself.</a></p>
<p>I’ll be a judge as well of course.&#8221;</p>
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		<slash:comments>7</slash:comments>
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		<title>Picture Style: How Do You Choose?</title>
		<link>http://www.hurlbutvisuals.com/blog/2009/12/27/picture-style-how-do-you-choose/</link>
		<comments>http://www.hurlbutvisuals.com/blog/2009/12/27/picture-style-how-do-you-choose/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 21:21:17 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Cinematography]]></category>
		<category><![CDATA[HDSLR Cameras]]></category>
		<category><![CDATA[creativity]]></category>

		<guid isPermaLink="false">http://hurlbutvisuals.com/blog/?p=575</guid>
		<description><![CDATA[I am frequently asked about picture style.  There are so many internet sites making RAW picture styles, Flat picture styles, Panavision Genesis Picture Styles and all the picture styles in between for the Canon 5D, 7D, and the 1D. It is confusing to know which one to choose and I fell into a trap.
Coming from [...]]]></description>
			<content:encoded><![CDATA[<p>I am frequently asked about picture style.  There are so many internet sites making RAW picture styles, Flat picture styles, Panavision Genesis Picture Styles and all the picture styles in between for the Canon 5D, 7D, and the 1D. It is confusing to know which one to choose and I fell into a trap.</p>
<p>Coming from the world of film, I am used a lot of latitude and uncompressed 16 BIT color space. I want whatever will give me the most range so I have options when I get to the point of color correction. I like to bend it, shape it, stretch it, push it to have maximum flexibility and creativity.</p>
<p>So, I downloaded a RAW picture style from the Internet.  It claimed to increase latitude in the highlights as well as digging into the shadow areas.  I shot 9 shorts, 2 commercials and 25% of the Navy Seal movie on this.  What a BIG, HUGE MISTAKE!  It was fine for the controlled lighting set-ups that I had on the short films and the 2 commercials, but when it came to the big yacht take down in Key West it buried me.</p>
<div id="attachment_611" class="wp-caption aligncenter" style="width: 430px"><img class="size-full wp-image-611" title="Picture Style Menu" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2009/12/picture-style-rs.jpg" alt="Picture Style Menu" width="420" height="318" /><p class="wp-caption-text">Picture Style Menu</p></div>
<p>The Elite Team and I quickly learned that while shooting day exteriors, the downloaded RAW picture style made it impossible to gauge a correct exposure on the back LCD screen due to the light contamination.  You could not tell whether it was overexposed or underexposed because it was so stretched to give you both ends. Consequently, we underexposed 25 or so shots trying to gain contrast. I will never repeat that mistake again!</p>
<p>After this error, we needed to rethink our approach.  The Elite Team and I had a think tank session and came up with a new strategy. We designed a RAW file that I liked with the Canon computer software, that we called SEAL RAW.  Our approach was to start with a neutral picture style with -1 saturation to expose our day exteriors and to light our day interiors, night interiors and night exteriors. Once the exposure was set on the day exteriors and the lighting was dialed in just before rolling, we switched from the neutral setting to SEAL RAW and then recorded on that picture style to give us the ultimate latitude. Our neutral picture style was equivalent to the final look of the film. In theory, it is similiar to a DIT superimposing a final picture look up table on the raw files of a RED One, Sony F35, Sony F23, Panavision Genesis, Arri D21 etc.</p>
<div id="attachment_609" class="wp-caption aligncenter" style="width: 430px"><img class="size-full wp-image-609" title="Neutral Picture Style" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2009/12/sharpness-rs.jpg" alt="Neutral Picture Style" width="420" height="300" /><p class="wp-caption-text">Neutral Picture Style</p></div>
<p style="text-align: center;">
<div id="attachment_610" class="wp-caption aligncenter" style="width: 430px"><img class="size-full wp-image-610" title="Getting Brave With -1" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2009/12/saturation-rs.jpg" alt="Getting Brave With -1" width="420" height="330" /><p class="wp-caption-text">-1 Saturation to Desaturate the Reds</p></div>
<p>This is what works for my lighting and visual style.  Which picture style fits your vision?</p>
<p><strong> </strong></p>
<p><strong> </strong></p>
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		<slash:comments>60</slash:comments>
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		<title>A Media Manager Has Your Back</title>
		<link>http://www.hurlbutvisuals.com/blog/2009/12/16/a-media-manager-has-your-back/</link>
		<comments>http://www.hurlbutvisuals.com/blog/2009/12/16/a-media-manager-has-your-back/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 03:29:44 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Digital Workflow]]></category>
		<category><![CDATA[HDSLR Cameras]]></category>

		<guid isPermaLink="false">http://hurlbutvisuals.com/blog/?p=529</guid>
		<description><![CDATA[In the world of HDSLR technology, media management is a very important position.  Every Elite Team member has held this position at some point during the untitled Navy Seal Movie to gain an understanding of HD image capture in a small footprint work-flow system.]]></description>
			<content:encoded><![CDATA[<p>In the world of HDSLR technology, media management is a very important position.  Every Elite Team member has held this position at some point during the untitled Navy Seal Movie to gain an understanding of HD image capture in a small footprint work-flow system and they all have jumped in head first!</p>
<p>The unique skill set that my Elite Team brings is that they all have a film background and are comfortable with certain rituals that accompany being a motion picture film loader and 2nd assistant cameraman.  These include: managing the truck; keeping  track of the gear and specialty pieces of equipment; creating an inventory and log; assessing how many magazines you have to load and color coding it according to the stock; labeling the magazines with the date, job, film stock and amount loaded on the magazine itself; and writing a camera report with the same information.</p>
<p>The system we designed for the untitled Navy Seal Movie is a mixture of the traditional film loader combined with the DIT job in the digital world. On our movie, Mike McCarthy who is a brilliant post production guy at Bandito Brothers with an IQ that I swear is above 180, set up our media manager work-flow system.  The Media Manager station is very simple and compact.  Sticking with the small footprint approach we employ a Mac Book Pro Laptop, a 24” HD Cinema Display monitor, and 4 External 500GB hard drives.</p>
<div id="attachment_552" class="wp-caption aligncenter" style="width: 333px"><img class="size-full wp-image-552" title="MacBook Pro" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2009/12/laptop-rs1.jpg" alt="MacBook Pro" width="323" height="420" /><p class="wp-caption-text">MacBook Pro</p></div>
<p>We shoot 10 to 15 minutes on a 8GB card.  I like using the 8GB cards the best because the counter on the top of the camera kicks in depending on jpeg settings at approximately 15 minutes of media recorded.  This is a great gauge.  Once the counter starts to come off of 999 we re-load the card.  Just like a 1000 foot magazine on a film camera.</p>
<div id="attachment_553" class="wp-caption aligncenter" style="width: 430px"><img class="size-full wp-image-553" title="Card Reader with 8GB Card" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2009/12/cardreader-rs2.jpg" alt="Card Reader with 8GB Card" width="420" height="280" /><p class="wp-caption-text">Card Reader with 8GB Card</p></div>
<p>There are three important reasons to do it this way:</p>
<ol>
<li>We can get that to the media manager and he can check the focus on his big monitor.  We all know how critical the focus is with these cameras.</li>
<li>The cards tend to heat up and when that happens the noise factor goes up.  So keeping a fresh card in there is very good way to keep the image as clean as possible.</li>
<li> It promotes a steady pace of backing up cards, so if for any reason something happened to the camera or the card you are not losing a whole day worth of footage.</li>
</ol>
<p>In our work-flow system, the 8GB card from the 5D camera goes to the media manager. He downloads the media into the computer and simultaneously sends it to the 4 external hard drives.  After the download is complete, he checks for focus and exposure and labels each set-up for the assistant editor with as much detail and description as possible. Then, he formats each card before sending it back to the cameras in the field. When the cards go back to the field to be reused, the camera assistant knows to double check that each card is coming back empty.</p>
<div id="attachment_554" class="wp-caption aligncenter" style="width: 440px"><img class="size-full wp-image-554" title="2 of 4 Hard Drives" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2009/12/IMG_37951.jpg" alt="2 of 4 Hard Drives" width="430" height="287" /><p class="wp-caption-text">2 of 4 Hard Drives</p></div>
<p>Next, one hard drive is shipped to the editor to start logging the footage; one is a back up if the original one gets lost in shipping.  A third  is for the director to view on his laptop. The last one is a “cloned master “of what we sent to the editor, which is held in post.  This system has been successful in delivering the entire equivalent of 1.8 million feet of film safely into the edit room.</p>
<p>How do you manage media?  What successes have you had?  I would love to hear your formula.</p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
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		<title>Navy Swimmer: Mountain Rescue &amp; Sea Rescue Sequences</title>
		<link>http://www.hurlbutvisuals.com/blog/2009/12/03/navy-swimmer-mountain-rescue-sea-rescue-sequences/</link>
		<comments>http://www.hurlbutvisuals.com/blog/2009/12/03/navy-swimmer-mountain-rescue-sea-rescue-sequences/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 21:58:13 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[HDSLR Cameras]]></category>
		<category><![CDATA[Lenses]]></category>
		<category><![CDATA[lense choice]]></category>

		<guid isPermaLink="false">http://hurlbutvisuals.com/blog/?p=457</guid>
		<description><![CDATA[Here is the breakdown for the Mountain Rescue portion of Navy Swimmer.]]></description>
			<content:encoded><![CDATA[<div id="attachment_510" class="wp-caption aligncenter" style="width: 460px"><a href="http://shanehurlbut.smugmug.com/Other/Navy-Swimmer/10453613_nAY9T/1/722788170_xb8Uw" target="_blank"><img class="size-full wp-image-510    " title="Click here to view the 720p &amp; 1080p versions of Navy Swimmer: Mountain Rescue &amp; Sea Rescue Sequences" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2009/12/NS-SAR.jpg" alt="Click here to view the 720p &amp; 1080p versions Navy Swimmer: Mountain Resuce" width="450" height="259" /></a><p class="wp-caption-text">Click here to view the 720p &amp; 1080p versions of Navy Swimmer: Mountain Rescue &amp; Sea Rescue Sequences</p></div>
<p>Here is the breakdown for the Mountain Rescue portion of Navy Swimmer.</p>
<ul>
<li>1-camera in deep water housing which captures underwater and split level shots</li>
<li>1-camera mounted on the Navy Swimmers helmet to capture him exiting the helicopter and being lowered down in between the rocks, and then lifting back off of the rocks and back into the helicopter</li>
<li>1- camera mounted on a Cine flex gyro mount on an A-star helicopter giving us helicopter to helicopter shots; our scope.  The Navy swimmer helicopter leaving the tarmac, heading to mountain rescue location, hovering at a scene, and then heading back to base.  Mission accomplished</li>
<li>1- camera in the Navy Swimmer helicopter capturing pilots communications, Navy Swimmer &amp; Corpsman getting ready, jumping out of helicopter and retrieving climber</li>
<li>4- cameras on the mountain terrain with 4 different focal lengths lensing the action from a distance.  1-300mm Canon, 1-600mm Canon, 1-70-200mm Canon Zoom, and 1-100-400mm Canon Zoom</li>
<li>3-cameras hand held underneath the choppers prop washing getting more intimate coverage, seeing the Corpsman lower down, then Navy Swimmer comes down with the backboard, hand held as they help climber, and then document him getting pulled up to the helicopter</li>
<li>1-camera on tarmac in a mini-van as Navy Swimmers get the call</li>
<li>1- camera hand held following the swimmers to the helicopter and preparing before lift-off</li>
<li>1-camera on wide shot as helicopter lifts off</li>
</ul>
<p>Here is the breakdown for the Sea Rescue portion of Navy Swimmer.</p>
<ul>
<li>1-camera in deep water housing which captures underwater and split level shots</li>
<li>1-camera mounted on the Navy Swimmers helmet in a surf housing so that it can take on water</li>
<li>1- camera mounted on a Cine flex gyro mount on an A-star helicopter giving us helicopter to helicopter shots, our scope</li>
<li>1- camera in the Navy Swimmer helicopter capturing pilots communications, Navy Swimmer &amp; Corpsman getting ready, jumping out of Helicopter and retrieving pilot</li>
<li>4- cameras on a boat back away from the prop wash and with 4 different focal lengths.  1-300mm Canon, 1-600mm Canon, 1-70-200mm Canon Zoom, and 1-100-400mm Canon Zoom</li>
<li>1-camera on tarmac in a mini-van as Navy Swimmers get the call</li>
<li>1- camera hand held following the swimmers to the helicopter and preparing before lift-off</li>
<li>1-camera on wide shot as the helicopter lifts off</li>
</ul>
<p>My Elite Team makes me shine everyday and the visuals that you see are a collaborative effort!</p>
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		<slash:comments>24</slash:comments>
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		<title>Navy Swimmer: Pool Training Sequence With Real Time Workflow</title>
		<link>http://www.hurlbutvisuals.com/blog/2009/11/27/navy-swimmer-pool-training-sequence-with-real-time-workflow/</link>
		<comments>http://www.hurlbutvisuals.com/blog/2009/11/27/navy-swimmer-pool-training-sequence-with-real-time-workflow/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 22:30:44 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Digital Workflow]]></category>
		<category><![CDATA[HDSLR Cameras]]></category>
		<category><![CDATA[Cinematography]]></category>
		<category><![CDATA[lense choice]]></category>

		<guid isPermaLink="false">http://hurlbutvisuals.com/blog/?p=424</guid>
		<description><![CDATA[The Bandito Brothers Production Company has a very unique work flow. I have adopted the Bandito Brothers “Real Time” shooting module and combined it with "traditional" filming. Here is how we made it work for the Navy Swimmer commercial. Imagine prepping, shot listing and then letting the action play out in real time like a play.]]></description>
			<content:encoded><![CDATA[<p>The Bandito Brothers Production Company has a very unique work flow. I have adopted the Bandito Brothers “Real Time” shooting module and combined it with &#8220;traditional&#8221; filming. Here is how we made it work for the Navy Swimmer commercial.</p>
<p>Imagine prepping, shot listing and then letting the action play out in real time like a play. We put the cameras in and around the Navy SEALS action to document it without interrupting to get amazing moments of serendipity that would not have happened it they were broken down into individual shots.  We shot in real time.</p>
<p>First, we set up  “cover sets,&#8221; a concept coined by director Michael “Mouse “ McCoy.  We then discuss the operation and where to best set up our cameras to cover it.  The Elite Team is put in place and we run the image capture live as it happens.  No stopping the action and breaking it down into pieces; we run the whole thing again until we get all of the necessary coverage.</p>
<p>Here is the breakdown for the Pool Training Sequence for Navy Swimmer.</p>
<ul>
<li>1-camera in deep water housing which captures underwater and split level shots</li>
<li>1- camera on a dolly tracking profile with swimmers that moves at water level and then submerges to see them swim underwater</li>
<li>1-camera on 300mm Canon lensing medium shots of the recruits as they pop out of the water and sit at the pools edge</li>
<li>1-camera on 600mm Canon lensing extreme close-up shots of the recruits as they pop out of the water and sit at the pools edge</li>
<li>1-camera on a high overhead shot as the swimmers head at camera to take in the scope.</li>
<li>1-camera high speed on a dolly tracking at water level with the swimmers</li>
<li>1- camera hand held on 70-200mm Canon Zoom going rogue and capturing little bits</li>
</ul>
<p style="text-align: center;">
<div id="attachment_494" class="wp-caption aligncenter" style="width: 460px"><a href="http://shanehurlbut.smugmug.com/Other/Commercial-Work/10407982_4tLPd/1/722788170_xb8Uw" target="_blank"><img class="size-full wp-image-494  " title="Navy Swimmer 720p" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2009/11/navyswimmer-tn.png" alt="Navy Swimmer 720p" width="450" height="259" /></a><p class="wp-caption-text">Navy Swimmer 720p &amp; 1080p</p></div>
<p>The serendipity moments are real; you feel like you are experiencing it as if you are the Navy Swimmer, Diver, or SEAL.  We are able to lens these 3 minute spots for the Navy in 3-4 hours with our small footprint shooting module. Now, there are moments while we are shooting that have Blue on Blue filming, which is a military term that means you are shooting yourself.   For the few seconds where the other cameras are seen, we then go to Brett the magician in the After Effects room at Bandito Brothers to deliver his artistry.  He has painted me out of several shots, the most obvious one was on the swim deck of the yacht on the “Where’s the 5D MIO SEAL operation.”</p>
<p>This is groundbreaking filming which is unique in its style and execution and has only been possible since the invention of the Canon 5D, 7D and 1D cameras.</p>
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		<slash:comments>38</slash:comments>
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		<title>What Do You Think Film Students Need To Know?</title>
		<link>http://www.hurlbutvisuals.com/blog/2009/11/09/what-do-you-think-film-students-need-to-know/</link>
		<comments>http://www.hurlbutvisuals.com/blog/2009/11/09/what-do-you-think-film-students-need-to-know/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 15:57:52 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[HDSLR Cameras]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Digital Workflow]]></category>

		<guid isPermaLink="false">http://hurlbutvisuals.com/blog/?p=235</guid>
		<description><![CDATA[Technology has exploded since I graduated from Emerson in 1986.  I am thrilled to go back to Boston on November 12, and share my passion for Canon 5D Mark II as a game changing tool for student filmmakers. It is an affordable camera for a student filmmaker with ability to deliver images that rival [...]]]></description>
			<content:encoded><![CDATA[<p>Technology has exploded since I graduated from Emerson in 1986.  I am thrilled to go back to Boston on November 12, and share my passion for Canon 5D Mark II as a game changing tool for student filmmakers. It is an affordable camera for a student filmmaker with ability to deliver images that rival 35 mm film while giving them experience to enter the professional world.</p>
<div id="attachment_292" class="wp-caption alignleft" style="width: 230px"><img class="size-full wp-image-292 " title="Emerson College Students in front of state house" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2009/11/EC-statehouse.jpg" alt="Emerson College Students in front of state house" width="220" height="147" /><p class="wp-caption-text">Emerson College Students in front of state house</p></div>
<p>I will be meeting with cinematography students in Dr. Harlan Bosmajian&#8217;s class to light a set and then guide them with the Canon 5D in shooting a scene, which they will then transfer and edit.</p>
<div id="attachment_294" class="wp-caption alignright" style="width: 210px"><img class="size-full wp-image-294 " title="Emerson College Film Students" src="http://hurlbutvisuals.com/blog/wp-content/uploads/2009/11/EC-filmstudents1.jpg" alt="Emerson College Film Students" width="200" height="134" /><p class="wp-caption-text">Emerson College Film Students</p></div>
<p>What do you think student filmmakers need to know? How can they compete with the stiff competition in commercials and film today? I would love to share your comments and feedback with the students at Emerson to guide them as new graduates.</p>
<p>Thank-you for helping to mentor aspiring filmmakers!</p>
<p><em> </em></p>
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		<slash:comments>19</slash:comments>
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