The current spot was for El Pollo Loco, and the concept was a very action oriented camera, with snap zooms and quick handheld push ins and pull outs. I thought the Canon C300 would be the perfect camera for this job, lightweight and maneuverable.
Let’s look at how the crash cam world has changed because of the Canon 5D. It has replaced the eyemo that used to be a clapper of a 35 or 16mm with bad lenses. It could be blown up, bashed into, driven over, or you could even have a car land right on it.
When director Scott Waugh called me to shoot the video for the “Act Of Valor” credit crawl song “For You” by Keith Urban, I was excited to have the opportunity to get the whole Elite Team back together. It was equally exciting to hear Keith’s amazing song, which supported the story perfectly.
We were in LA on February 25th for a screening of Act of Valor, followed by a panel discussion organized by Barry Anderson. Our friends from planet5D filmed the event, and we are embedding that video below.