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Adobe’s Al Mooney Hurlblog Interview Part I

An interview with Adobe’s Premiere Pro Product Manager. He discusses Adobe’s creative process as well as the inspiration behind the product.

Author: Julien Lasseur

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10 Comments

  1. Using FCP right now. Definitely leaning toward the switch to Premiere. Already in After Effects. Love how integrated this stuff sounds.

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    • Ryan, I made the switch from Avid/FCP one year ago, I’m so happy I did. I work on documentaries, corporate video and small side projects. Adobe has stepped up it’s game so significantly, my workflow was always about roundtripping between FCP after effects and photoshop (a bit of illustrator too) Premiere Pro is such a great editing tool now and it works so seemlessly with all the other apps that I’m very impressed.
      Please don’t take my word for it, investigate the Adobe Production Premium Suite for yourself, I think you will be very impressed.

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  2. Al,
    You guys at Adobe have got it pretty much “nailed”
    The more you use Production Premium the more you realise working “natively” is the way to go. Just about to buy a Canon XF100 (Philip Bloom recommendation) and no transcoding..Drop straight on the Premiere timeline…Whoosh good to go (sorry Jason cannot make the sound you do!!)
    EVEN Philip is mentioning CS5.5 these days..so it has to be good!!
    Keep up the good work guys.

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  3. I love the adobe attitude to the pro film maker / editor. I’m making the switch from FCP and I’m currently testing Avid and Premiere. Interviews like the one above are making the decision much easier, many thanks.

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  4. Adobe is the shizzle my nizzle. Love it.

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  5. I’m a switcher and a believer in CS Production. Now if you and Apple could just agree on supported cards (and a few other things). It sucked yanking out and trashing a perfectly great ATI card for an NVIDIA. MPE is awesome and a huge, huge timesaver.

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  6. Just switched from FCP to Premiere. Much better than expected, does everything FCP can do but faster and better except one thing – multicamera is limited to four angles. Please remove limitation therefor being better at all.

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  7. Sure some Adobe products are very good and some are excellent but their pricing regime exploits the loyalty of their following to the disadvantage of all concerned. Relying on some film professionals will limit Adobe’s reach to a small minority. The real pros use Avid in any case. What Apple have shown, albeit in a raw version FCPX is that powerful products don’t have to cost that much. Look at Apple’s background rendering contained within a very cheap and potentially game changing editing environment. This is value adding in ways that Adobe must still be scratching their heads over; rather than being forced to buy ultra expensive graphics cards to take advantage of Adobe’s Mercury environment. Where’s the value in that for anyone other than a production house? The mass market buying video capable cameras are not going to invest in steep learning curve products. What Adobe still don’t understand is that hardware manufacturers are producing tools utilising new codecs that wont need a sophisticated line of expensive processing tools. And the masses will buy these in record numbers. Look at the Sony NEX range and in particular the 5n and NEX-7. The preorders on the NEX-7 have reached record proportions. Adobe have lost the Flash argument and unless they modify their prices they will find themselves chasing the pack again, even after the free kick the FCPX gave them. This is at the end of the day a shame. Because as I said at the outset, some Adobe products are excellent but the substitute product/s are just as good at one third the price and easier to use to boot.

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    • I switched from FCP to ADOBE Premiere Pro CS5.5 almost a year ago, and I have not looked back. Shane was right when he said all he did about CS5.5 . PPCS5.5 is as advertised. The best and easiest to use with the best quality for HDSLR Film Makers to edit in the native format with out conversion. Best Thing going ADOBE, they will always have might vote and business. Shane Hurlbutt knows a great thing when he sees one.

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