This 60: commercial was filmed over 5 weeks on 3 continents. My Elite Team members and I brought to life a public service announcement for the Marine Corp that humanizes the warrior. Three and four tours in Iraq and Afghanistan have weighed on the American public. The concept is a story called FOR US ALL that was to show what the Marines do for us every day. While we have our hot cup of coffee, the Marines are defending us in Iraq. While we tend to our livestock, they patrol the mountains of Afghanistan. While we go to work, they protect our freedom abroad.
This was such an ambitious concept. I knew that we could do it using our Hybrid Film and HDSLR HV Moviemaker, my Elite Team, great forward thinking production company Bandito Brothers, and an amazing producer, Greg Haggart (who can draw money from a stone). This was our cocktail for success. I took my 1st A.C. and B Camera Operator Marc Margulies, my 2nd A.C. and C Camera Operator Bodie Orman, my Key Grip Dave Knudson, and my media manager Julien Lasseur.
The first curveball thrown to our budget was that the commercial had to shoot over 5 weeks time period to fit with the Marines operations schedule. That always makes budgets soar because you have to keep a crew on for that amount of time. Greg and I knew we had to keep our crew footprint small. The other curve ball was 7 states and 3 continents.
Greg Haggart would have to make this budget work for 4.5 weeks of shooting. The first question was, what could I not live without to tell the story and give this commercial scope. Not the Elite Team that makes me shine, not the make shift Montana version of the Chapman Apollo crane in the mountains of Montana, not the 50’ Technocrane brought down from NYC by Panavision Remote Systems to film at the Iwo Jima Memorial in Washington D.C., the 30’ Technocrane brought up from Miami by Cinemoves to Parris Island South Carolina to shoot the morning colors at sunrise, not the 15 light 6K Par Musco light brought in from Idaho to Parris Island when we did not get a sunrise, and not the RC Flying Cam brought in from Belgium for the U.S. Embassy shot in Prague when the government told us that we could not fly helicopters in and around the embassy. The power of the platform is seen in every frame. This is why as a director/cameraman I feel the Canon 5D is one of the most powerful brushes that I have ever used. Expanding your vision, pushing the boundaries, and setting your sites on the unachievable.
We thought it would be fun to do another contest. See if you can figure out which is the 5D, 7D and 1D footage and which is the film footage above. Give us a break down shot by shot using the form below (there are 28 frames total). The most accurate entries will be named winners. First place wins Adobe CS5 Production Premium. Contest entries will be accepted up until Wednesday, January 26, 2011 at 11:59pm. Full contest rules and additional details can be read here.